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In this essay I focus on the problem of biomedia with its ability to enable biosurveillance and biocontrol. This next stage of the contemporary panoptical surveillance state and the society of control, is about direct mapping of the body to replace the representational logic of traditional surveillance media. It undermines human subjectivity and the integrity of his or her body by crossing such natural boundaries as the skin, senses and mind, and connecting with its molecules, neurons and organs.
EN
In this brief media study the author explores supervision and control practices implemented through digital media by referring to anthropology of media and theory of biopolitics. The text focuses on algorithmized, software-based biometrics and the resulting databases, and it looks into scenarios of political and consumer control and supervision. The theoretical context for these reflections is discussed with respect to the post-media situation which results in biomedia practices, digital media placed close to human body and its organic sensorium (particularly, the face) as well as reconstructions of cultural codes that are attributed to human body and its vital functions. In his analysis the author refers to mobile applications and their software systems, while pointing to social practices that begin to develop around them.
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