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1 Olsztyn Economic Journal

1 2008

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PACKAGE PREFERENCES OF LIQUID DAIRY PRODUCTS BUYERS

100%

Kowalska A. , Gornowicz M.

Olsztyn Economic Journal

2008

tom 3

nr 2

297-309

Contemporary packages evolve continually. In the old days the packages were to secure, first of all, protection of the products placed on them. Today they assume all the time new functions, which causes that their role increases systematically. The study aimed at identification of the factors influencing the choice of the liquid dairy products packages. It was found out that the following factors had the largest influence on the decisions by the buyers: taste of product in a given package and shelf life of the product in it. It was also shown that the package preferences of buyers are conditioned by demographic and economic factors characterizing them.