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EN
This paper investigates the issue of diffusion of innovations focusing e-commerce diffusion. Diffusion refers to spreading of an innovation within and across organizations. In this article there is a brief history of diffusion research described and theoretical introduction for the diffusion of innovations stated. The global diffusion of e-commerce is a process driven by a variety of forces. In this paper two diffusion models related to ecommerce are described, which could help us better understand the spread of innovations throughout the system.
EN
This paper investigates the issue of diffusion research focused on diffusion and adoption models at firm level. Diffusion theories are aimed at exploring issues as how, why and with what intensity there are new knowledge, innovations, skills and technological changes spread. The purpose of this article is to analyse diffusion processes and describe inter-firm and intra-firm diffusion and differences between them. In this article there is a theoretical review of IT adoption models at the firm level stated, and factors that influence IT adoption and diffusion in each of them. Most empirical studies are derived from the DOI theory and the TOE framework, but to achieve better understanding of the IT adoption phenomenon, it is importatnt to combine more than one theoretical models.
PL
Príspevok je zameraný na prístupy vo výskume difúzie zameranej na difúzne a adaptačné modely na podnikovej úrovni. Difúzne teórie sa zameriavajú na skúmanie ako, prečo a s akou intenzitou sú nové poznatky, inovácie, zručnosti a technologické zmeny rozširované. Účelom príspevku je analyzovať difúzne procesy a popísať medzifiremnú a vnútrofiremnú difúziu a rozdiely medzi nimi. Je tu uvedený teoretický prehľad modelov prijímania IT na firemnej úrovni a faktory, ktoré ovplyvňujú prijatie a difúziu IT v nich. Väčšina empirických štúdií je založená na teórii DOI a rámci TOE, ale pre lepšie porozumenie javom spojeným s prijatím IT je nutné kombinovať rôzne teoretické prístupy.
EN
This paper investigates the issue of mobile commerce focusing success factors that influence its adoption. The purpose of this article is to analyze economic, social and other factors that drive new technology adoption. These factors seem to influence adoption differently. In this article there are m/commerce adopters characterized and divided into three categories based on various roles they play. There is also a hierarchy model of the mcommerce users' requirements stated and m-commerce adoption factors in the existing literature showed.
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