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EN
Ethno-cultural stereotypes are the result of comparing one´s own culture, customs, traditions with that of strangers, identifying and fixing differences between the cultures of ethnic groups. Stereotypical images of different peoples exist even in the minds of those people who had no experience in communication with representatives of these ethnic groups. However, the results of the study of ethnic stereotypes of people who are in direct contact with this ethnic group and see it up close in comparison to people who evaluate it from a distance, often raises more questions than gives clear answers. The solution of these questions raises before the researcher a whole complex of methodological problems. The article will introduce a new methodological approach to reveal ethno-cultural stereotypes in the text culture and in our contemporaries’ common sense perception. To distinguish between people’s individual perception of a particular ethnos and collective stereotypes, the following qualitative and quantitative criteria are suggested: 1) bipolar orthonormal core axes of parameter distribution; 2) the significance of the axis; 3) the degree of consistency of parameters distributed on the axis; 4) the weighting coefficient of testee’s reaction.
EN
The present article analyses a wedding walk as a constant element of the modern Russian wedding ritual in the post-Soviet cultural room. The article provides an insight into the history of the establishment of this ceremonial tradition, presents different research versions of the development of the Soviet tradition of newlyweds and guests’ visiting of the wedding sights on the day of the wedding. The objects of Narva wedding train route are in the focus of attention; the formation of this route dates back to the 1960s. During this period the direction of the route of the wedding walk was determined – from the city to the suburb (Narva-Jõesuu). The map of the wedding train route had three destinations: the monument to Lenin in Peter’s Square, the roundabout “Ring” in the city centre and Shishkin’s Pine in Narva-Jõesuu. The last two of the above-listed objects are still holding their positions on the map of the modern wedding train route as well. The ceremonial culture and the local mythology are developing around these wedding sights.
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