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3 Molnárová P.

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KOGNITÍVNO-SÉMANTICKÁ INTERPRETÁCIA METAFORY V KONTEXTE POLITICKO-IDEOLOGICKÉHO VÝVINU V ROKOCH 1965 – 1970

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Molnárová P.

2019

tom 84

nr 2

185 – 204

Metaphors have always been a common aspect of communication in political and media discourse. The study deals with the occurrence and importance of conceptual metaphors in the political newspaper Pravda in the 2nd half of 1960 ́s regarding to the dynamic historical and political development of the period and the formation of ideology. The results of the research reflect the shift in the meaning and application of conceptual metaphors as a result of the advent of A. Dubček ́s reform government, the invasion of the Warsaw Pact forces into Czechoslovakia and occupation of the country, and the gradual formation of the normalization process by 1970.

IDEOLOGICKO-PERSUAZÍVNE PREJAVY V PUBLICISTICKÝCH TITULKOCH DENNÍKA PRAVDA V 60. ROKOCH 20. STOROČIA

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Molnárová P.

Slovenská reč (Slovak Language)

2020

tom 85

nr 2

191 – 211

The contemporary newspaper headlines in the form of an individual part of the journalistic text fulfil, in addition to the basic information and orientation functions, also the function of evaluation, persuasion or manipulation. Tendencies of the latter result shape up the political and ideological context. In the 1960’s, the manifestations of ideology were reflected in the overlap with the linguistic sphere, creating a specific form of the language of socialism. The extra lingual overlap of ideology into language was applied in connection with formal shape and semantics of newspaper headlines in a nationwide political press of Communist Party in Slovakia. The aim of the paper is to identify, analyse and interpret the persuasive and ideologically determined elements in the analytical journalism in Pravda newspaper in the years 1961 – 1970. The research focuses both on a typographic depiction of headlines and of the occurrence, application and function of language in a lexical, semantic and stylistic level.

K NIEKTORÝM CHARAKTERISTICKÝM PRVKOM LEXIKY SOCIALISTICKÉHO JAZYKA – NA PRÍKLADOCH ZO SLOVENSKEJ STRANÍCKEJ TLAČE V ROKU 1968

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Molnárová P.

nr 1

40 – 51

The aim of the paper is to characterize some of the typical aspects that are present in the language of socialism in Czechoslovakia (1948 – 1989). The language used during this period is different with regard to present lexicology or stylistics. The main influential factor was the presence of the political/communist/socialist ideology in a press. In lexicon it may be seen in different forms such as repeating of words, changes in semantics, using and manipulating of positive and negative meaning of words, creating antonyms with political lexeme and so on. The issue was researched using editorials from political newspaper Pravda in 1968 and literature which is cited below the text. The language of socialism was different from the language in the press nowadays. Analysed linguistics aspects were gathered and used to present one of the ways how the political ideology of the communist party in Czechoslovakia manipulated the masses through the media. However, they represent just a small piece of socialist language which was a dynamic part in a development of society in this time period.