The article presents aspects of the interaction between culture and intentional style in speech communication. It shows how this style, being part of culture, is involved in the transfer of cultural meanings and texts, how it reflects the cultural activity of human beings. Intentional style is seen as an informative speech system, a landmark pointing to the outside world. It is transmitted in the semantic structure of social consciousness. Styles of different journalistic discourses – political, religious, musical, theatrical, etc. – present the life of society as a cultural process.
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