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1 Pilarczyk-Bal K.

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IMPLEMENTATION OF FOCUS GROUP INTERVIEWS IN INTERCULTURAL RESEARCH (Wykorzystanie zogniskowanych wywiadow grupowych w badaniach miedzykulturowych)

100%

Pilarczyk-Bal K.

Nauki o Zarządzaniu

2011

nr 6

56-70

This article is focused on the possibility of performing the Focus Group Interview with the participation of intercultural respondents. The basic characteristics of the focus groups are presented in the beginning of the article, and followed by the presentation and analysis of three interviews that took place during international training courses. They are presented along with the exact group description, aims of the project, context and aims of presented interviews, exact schedule as well as conclusions. After the presentation of a detailed analysis of the interviews, there is a final interpretation of utility and efficiency of Focus Group Interviews for culturally diversified groups. The article finishes with a summary of the main challenges that a reasercher planning to perform a focus group for intercultural participants should keep in mind.