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Multimodal and Critical Discourse Analysis of Popular Coronavirus Memes in the Polish Media

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Zarzycki Ł. , Świątek A.

nr 1

337-366

The main objective of the paper is to analyse the most popular coronavirus memes which appeared in Poland in March 2020 during the coronavirus outbreak. This study shows how memes related to the coronavirus can be studied through the theoretical framework of Multimodal Discourse Analysis and Critical Discourse Analysis. We analysed 94 coronavirus memes in our study including terms such as “coronavirus” or “COVID-19” in March, 2020 from the Polish webpage Kurier Poranny (https://poranny.pl/). The contents of the memes and their various types were studied in order to reveal how Polish people deal with the coronavirus and express their emotions in the memes. Based on the critical and multimodal approach, we seek to disclose beliefs in the memes associated with COVID-19. Through our study, we found six themes of coronavirus memes: those related to quarantine (5), protection (19), politics (48), humor/joking (16), guides (5), educational (1). The high frequency of memes related to such themes as politics was justified in our paper.