Wyniki wyszukiwania - Biblioteka Nauki

1

Brainbay centre - responsibility from two sides

100%

Reicher R. Z.

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

|

2019

|

tom z. 137

149--164

EN

The role of corporate social responsibility is increasingly significant in the life of companies. It can be found in different forms in the competitive sector, from the smallest enterprises to large-scale corporations. The Óbuda University is not only trying to teach how important this is, but it also sets a good example and demonstrates to students that their responsibility may be integrated into their everyday life in multiple areas. BrainBay Centre was established at the Keleti Károly Faculty in 2017. In my case study, I present the operation of the Centre and its potential for the university and students. The objective of our Centre is to carry out research in partnership with other university lecturers. It is our top priority to transfer the results of research projects carried out at the university as quickly as possible and in a meaningful and practical way to the executives working in different areas of corporations. This bilateral relation creates a win-win situation between the university and the corporations. In the last two years, we could see that the joint objectives and thinking together have built up a new type of community with the students as well. With this small venture operating in this special form, we intend to meet market challenges and our responsibility to educate the entrepreneurs, scientists and lecturers of the future.

2

Overview of the concepts of bottleneck in the operation process

63%

Bilinovics-Sipos J. , Reicher R. Z.

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

|

2023

|

tom z. 170

55--67

EN

Purpose: This paper aims to provide insight into currently available corporate operation and control management approaches through the examined articles, focusing on bottlenecks and closely related theories. Design/methodology/approach: The reviewed publications, which focus on the theory of constraints, different approaches, the concept of bottlenecks, and the presentation of related methods, bring us closer to understanding the changes that have taken place in the past decades. Findings: The immense impact of digitization and changes in demand affect the requests placed on companies; the way consumer needs are met has changed and accelerated, to which companies must adapt. In the case of services and products, the primary goal of manufacturers and service providers is to generate revenue and profit by satisfying consumer needs. For this, creating and maintaining an efficient operating system that does not contain restrictive elements is necessary. This publication provides a comprehensive overview of how the approach to the unified concept of the bottleneck is an effective tool for companies to improve their processes. Research limitations/implications: The current study analyzed some of the most relevant publications in the ScienceDirect database based on the keywords. This approach certainly serves as a beginning point for the understanding that to focus on the researched problem space, a systematic literature review is required. Originality/value: This study provides insight and supports the importance of a unified approach to identifying constraints for effective operational processes.

3

The potentials of CRM application in the public sector

63%

Mai T. P. , Reicher R. Z.

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

|

2021

|

tom z. 151

371--386

EN

Purpose: The interest in the possibility of CRM application in the public sector has begun to emerge again recently with the development of e-government. In this paper, we show the optimistic support to the application of the CRM implementation in the public sector. Design/methodology/approach: In this study, we attempted to explore the potentials of CRM application in public sectors by reviewing the existing literature on the traditional CRM concepts as well as in the context of government over the last decades. Findings: CRM has not been utilised commonly by governments due to the number of complexities that needed to be more investigated and fixed by resolutions. A number of researchers have figured out the big gaps between private and public sectors which lead to difficulties in apply CRM in public services. Social implications: This paper would be the initial foundation for our coming empirical research to get more insights into this area as we do believe that the implementation of CRM in the public sector is an emerging research potential that is valuable and significantly beneficial to the scientific innovation relating to government operation. Originality/value: The paper reviewed existing findings to provide a better understanding of the field and figured out the main potentials of CRM in promoting government reputation, engaging citizens to the operating system, and improving the quality of service delivery in the public services system.