Wyniki wyszukiwania - Biblioteka Nauki

Nowa wersja platformy, zawierająca wyłącznie zasoby pełnotekstowe, jest już dostępna.
Przejdź na https://bibliotekanauki.pl

Ograniczanie wyników

Znaleziono wyników: 3

Liczba wyników na stronie

Wyniki wyszukiwania

Sortuj według:

Ogranicz wyniki do:

Determinanty wyboru konsumentów dotyczące miejsca zakupu. Raport z badań

100%

Urban S. , Michałowska M.

Nauki o Zarządzaniu

2013

nr 3(16)

133-153

The main objective of this paper is to identify consumers’ behavior on the market by obtaining an opinion on the preferences in the choice of the shop as a place of purchase, the reasons for consumers to make purchases in retail chains and grocery stores, the factors affecting the choice of location as well as shopping areas which retail chains and grocery stores do not meet their expectations. The report contains the results of the conducted survey. The research concerned Lubuskie Voivodeship. The research sample was selected at random according to the age bracket. The minimum sample size for the study was set at 412 consumers. The total number of consumers was 531. The survey representativeness for Lubuskie Voivodeship has been statistically confirmed. The emergence of commercial networks influenced the changes in consumer behaviour, in terms of where and how purchases are made. The studies show that most respondents make purchases in trade networks because of the economic benefits: saving money and time. Commercial networks attract primarily customers with low prices and a wide range of goods. Grocery stores, however, located near the place of residence are rated as less cost-competitive, but customers of these shops notice other advantages in comparison with commercial networks.

Ocena statystyczna rynku usług gastronomicznych w Polsce

100%

Urban S. , Kowalska A.

tom 13

nr 3

232-242

Celem artykułu jest ocena rozwoju usług gastronomicznych w Polsce. Zaprezentowano w nim zróżnicowanie poziomu rozwoju w poszczególnych regionach i województwach. Wykorzystano do tego analizę skupień, taksonomię, liniową funkcję trendu i dynamikę zmian.

The aim of this paper is to assess the development of catering services in Poland. There was presented the different levels of development in different regions and provinces using a cluster analysis, a taxonomy, a linear trend function and dynamics of change.

Uwarunkowania rozwoju małych i średnich przedsiębiorstw w handlu wewnętrznym na przykładzie województwa lubuskiego

100%

Urban S. , Michałowska M.

2014

nr 2(19)

56-73

The main objective of the study was to identify the activities conducted by the sector of small and medium-sized enterprises in the Lubuskie Voivodeship in the conditions of the consolidation and integration of internal trade. We presented actions that companies intend to take in the future to strengthen their competitive position, as well as the reasons for their low level of innovation. An assessment was also made of the success factors that had an impact on the functioning of the sector of small and medium-sized enterprises. The research procedure used the analysis of literature, statistical data and the results of surveys conducted among representatives of small and medium-sized enterprises on the presented issues.