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EN
The main subject of this article is the linguistic norm and its (in)variants with regard to evaluation of lingual expressions. The article tries to show various German and Polish conceptions of linguistic norms and to point to their reference to lingual errors/mistakes and interference. Functional norm, usus, feel for language and their importance for language standardization are also discussed in the article, together with the relativity of linguistic norm.
EN
The term Rhetorische Kommunikation (engl. rhetorical communication, vgl. McCroskey 1968 „An Introduction to Rhetorical Communication“) was introduced into German–language scholarship by Brigitte Frank-Bohringer in her 1963 book of the same title and was subsequently firmly established by Helmut Geißner. It is currently used in a variety of contexts when the rhetorical dimensions of language are the focus of interest. It appears both in rhetoric manuals as well as in academic texts on the topic, including those with an empirical perspective. This contribution aims to illuminate the epistemological background to this terminology by focusing on a number of linguistically relevant communication approaches. Underlying this discussion is the differentiated use of the concept as outlined here, as well as a holistic view of spoken language, grounded in a theory of action. Finally, the practical value of the term Rhetorische Kommunikation, will be emphasized, underlining the fact that its content serves as a provable basis for the systematic and goal–oriented use of rhetoric as a theme in the teaching of German as a foreign language. The following discussion proceeds from the concept of Rhetorische Kommunikation.
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