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Targi międzynarodowe jako źródła informacji o rynkach i partnerach zagranicznych

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Bartosik-Purgat M. , Schroeder J.

International Business and Global Economy

2014

tom Volume 33

519–529

The purpose of this paper is to identify the role that contemporary international fair conforms to the exhibitors and how Polish exporters perceive and utilize its informative role. International fairs are among the most complex and effective ways of prospecting foreign markets. Among the many advantages of participating in a specialized international fair, maintaining, updating, and intensifying relations with existing customers and distributors, and finding new customers are some of the key features. Furthermore, the participation itself is a perfect pretext for carrying out a market research, getting information about the competition, and testing the acceptance of a new or innovative product among visitors. The participation in an international fair can prove highly beneficial for the company. Nevertheless, it is usually a costly activity, and for this reason the selection from the multitude of fairs of the most relevant for the participating company is an action to be done wisely and bearing in mind several selection criteria. The results of a research conducted in Poland offers valuable insights into how Polish exporters perceive and utilize nonselling activities during the international fair including carrying out general market research and meeting existing and new customers and distributors.

Polskie społeczeństwo w świetle „wymiarów kulturowych” europejskiego rynku

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Bartosik-Purgat M. , Schroeder J. , Akademia Ekonomiczna w Poznaniu K. H. M.

Acta Universitatis Lodziensis. Folia Oeconomica

2007

tom 209

Cultural differences of world market cause detaching of particular groups of individuals characterized by similar features. They are elements (criterion) which are a base of the division. There are many different classifications based on different criterions which were prepared and partly researched by different authors. Using those criterions the features of cultures (societies) or cultural groups can be shown. The characteristic of Polish society according to chosen cultural dimensions is presented in this article. Those features were measured during the empirical researches concerned buying behaviour of Poles.

MISCELLANEA Determinants of social media’s use in consumer behaviour: an international comparison.

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Bartosik-Purgat M. , Filimon N. , Hinner M.

Economics and Business Review

2017

tom 3(17)

nr 2

79-100

This research focuses on the impact of social media (SM) on their users’ behaviour vis-a-vis their decision to purchase goods and services online as well as their attitudes towards these media. The theoretical framework was grounded in the literature of consumers’ behaviour and their interaction with the digital media with a special focus on individual socio-demographics (age and gender). The literature overview allowed the construction of the research hypotheses taking into account the personal traits and the social media usage in terms of consumer activities. The empirical testing of the hypotheses was performed with quantitative methods of analysis applied to a dataset of SM users from six different countries (Poland, China, Spain, Germany, Turkey and US). Findings have shown that SM preferences and their frequency of use have different impacts on consumer behaviour both depending on individual characteristics. Some implications for business managers and marketeers are discussed.