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1 Polityka i Społeczeństwo

2 Friedrich M.

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Predominacja Partii Liberalno-Demokratycznej w systemie partyjnym Japonii – wybrane aspekty

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Friedrich M.

2014

nr Zeszyt 5

152-160

The Japanese party system, according to assumptions of Giovanni Sartori’s classification, should be considered as the predominant-party system. Liberal Democratic Party is occupying a dominant position in this system. The LDP has been in power since 1955, except for a brief period in 1993 and 2009, when the party was deprived of power because of electoral defeats. In remaining elections, the party has been achieving victories and thanks to that the LDP gained an absolute majority in the parliament and could self-govern. The LDP should be considered as a conservative political power, realizing the neoliberal program in the economy. Among the reasons for the dominance of the party, particular attention should be paid to the fact that it bases on the rural electorate and that the electoral system works to its advantage

NEGATYWNA TELEWIZYJNA REKLAMA POLITYCZNA W WYBORACH DO PARLAMENTU EUROPEJSKIEGO W POLSCE W 2009 ROKU

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Friedrich M.

Polityka i Społeczeństwo

2015

nr 1(13)

92-103 (12)

Negative television political advertising has become an instrument commonly found in election campaigns in most democratic countries around the world. This article is intended to show the functioning of this element of political marketing, focusing in par-ticular on its presence on Polish soil. This article indicates the genesis of negative televi-sion political advertising, its nature, significance, and provides an analysis that included sample ads by the campaign staffs of Law and Justice, Civic Platform and Democratic Left Alliance, which were broadcast during the election campaign before the election to the European Parliament in 2009.