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1 2020

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Taking strategic decisions in the context of organisational restructuring on the example of a media company

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Szuster M.

tom z. 149

677--693

Purpose: The aim of the article is to illustrate how important strategic decisions are throughout the process of organisational restructuring and to evaluate the entire process. Design/methodology/approach: Case study of ZPR Group, a media company that operates in Poland. Findings: The analysis presented here on the example of the consolidation of the ZPR Group's sales departments may serve as a starting point for further in-depth analyses which will take into account the aspects of organizational restructuring. Research limitations/implications: The article is based on a case study of the selected organization and in the future this research could be developed in other organizations of this sector or as part of comparative analysis with organizations from other sectors. Practical implications: The article presents a practical assessment of organizational restructuring in the media sector. Social implications: The article presents the social dimension of restructuring processes to some extent. Originality/value: The article presents restructuring and consolidation processes in the media industry.

Rola klastrów we współczesnej gospodarce

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Szuster M. , Uniwersytet Ekonomiczny w Poznaniu; Wydział Gospodarki Międzynarodowej; Katedra Logistyki Międzynarodowej

The way of cluster creation and development was discovered in 1890 by Alfred Marshall. Since that time there are still many similarities. It concerns the way of creating such structures and the basic profits for participants. The general question is connected with the contemporary challenges; development of IT and communication systems. They may become a strong obstacle for further clusters’ development. Naturally there are also new areas, which may be a source of innovation and an origin of new clusters.