The aim of this paper is to demonstrate iterative feedbacks between music, media and modern culture. The focal point here is the examination of the music practice specifics in the context of the dynamic development of old and new media, together with transformations of the audial culture of societies. The paper discusses the most distinctive processes defining the character of contemporary socio-musical practices anchored in the media context: first, the digital – analogue dichotomy; second, public – private; third, it refers to music fetishing versus the regression of music listening; fourth, real – simulacrous; sixth, autochtonous – representative. Recognising the significance of the sociological audial reflexive turn as postulated by Welsch provides a framework for the discussion.
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