The article examines the problem of satisfaction maxmalizing in the period in which there is a huge trust deficit among the customers. To manage this problem organizations may implement process management and thus they may adjust their product to the needs of the clients. Moreover, the role of the other element in company operations can not be forgotten. Thus, the model of satisfaction has been shown. The model focuses on elements which are important for the customers and which in the same time play important role in satisfaction creation. In this way companies know exactly where they should seek for their competitive advantage. In the article there has also been presented practical example of model implementation in energy sector.
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.