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3 Ekonomický časopis (Journal of Economics)

3 Svatošová V.

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IMPORTANCE OF STRATEGY AND ASPECTS OF STRATEGIC DEVELOPMENT IN SMALL AND MEDIUM-SIZED ENTREPRENEURSHIP

100%

Svatošová V.

nr 4

329 – 349

The main aim of this research is to identify how important the strategy and determinants of strategic development and strategic management are for the selected research sample of small and medium-sized enterprises (SMEs). The main research methods are selected methods of financial analysis and personal interview with manager-owners of selected SMEs. The research confirmed that not all strategic development determinants are considered among SMEs as equally important. The monitored SMEs consider strategy for business development as important, although only 47% of them have a formulated strategy. Individual functional and corporate strategies and defined areas of strategic management are not considered by SMEs as equally important. The size of the SME has a direct impact on strategy formulation – the bigger the enterprise, the higher the probability that a strategy is formulated. The research also confirmed formulating and implementing a strategy has a positive effect on the economic results of the SME.

IMPORTANCE OF FINANCIAL STRATEGY IN E-COMMERCE

100%

Svatošová V.

nr 3

278 – 305

This paper deals with the issue of financial strategy formulation and available models of financial strategy with a focus on e-commerce. The paper aims at using the financial strategy model to assess current financial strategy for enterprises primarily oriented towards electronic commerce and to propose the optimum financial strategy for this area of business. The research used selected methods of financial analysis (liquidity, profitability, indebtedness, activity) to evaluate current financial standing of a selected sample of enterprises. The results of the financial analysis were used for building of a model of financial strategy in Vensim program. The model, based on selected financial indicators, identifies current financial strategies of enterprises and designs the optimum financial strategy using the principle of dynamics and proposes its development for long-term progress of the enterprise. The financial strategy model is also applicable to e-commerce.

IMPORTANCE OF STRATEGIC MANAGEMENT OF SMES IN E-COMMERCE

100%

Svatošová V.

2019

tom 67

nr 10

1090 – 1110

With the development of e-commerce, the area of interest of entrepreneurs and academics is focused on opportunities and strategic approaches to enhancing the competitiveness of enterprises that primarily trade electronically. This paper focuses on evaluating the importance of determinants of strategy and strategic management in the long-term development of small and medium-sized enterprises that primarily trade electronically and then to evaluate the importance of these determinants into the whole process of strategic management of enterprises primarily focused on e-commerce. The main aim of the paper is fulfilled through research carried out in several phases between a selected sample of small and medium enterprises oriented primarily on e-commerce. The collection and analysis of data from the research is realized by using the method of personal interviewing and the methods of statistical induction and descriptive statistics for the verification of the formulated main and partial hypotheses. The contribution of the paper is based on the identification of the importance of strategic management evaluated by SMEs focusing primarily on e-commerce, influencing their strategic position and the possibility of further development.