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1 South East European Journal of Economics and Business

1 2010

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Challenges to Sustainable Development in Island Tourism

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Nižić M. , Ivanović S. , Drpić D.

South East European Journal of Economics and Business

2010

tom 5

nr 2

43-53

Every participant in the life of a local community, hence the local community of the island of Krk as well, must develop an awareness of how they can cooperate in the improvement of quality, environmental protection and safety. This awareness can be achieved through constant education, and the improvement and perfection of all the destination factors for the island of Krk. With the preventive measures of environmental protection and optimal resources usage in the construction projects and management of the island of Krk, as well as waste management practices (the system known as "The Eco Island of Krk"), the island of Krk has to become an example, aware of its responsibility for future generations and the need for sustainable development. Open communication and partner relations with the social community and all interested parties, primarily those related to environmental protection and tourist and visitor safety, must be main factors in the future sustainable development of the island. The adoption of an environmental management system as one of the strategic baselines of the sustainable development of the island provides it with a comparative advantage on the tourism market, thus defining it as an "eco island" with the fulfillment of all legal and other obligations, and satisfying the demands of tourists, the local community and the public, all with the goal of more successful environmental protection.