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The paper presents external information policy of the European Communities and the European Union, i.e. information and communication activities in countries outside the European Union. Since the beginning of European integration it has been a task of the European Commission and its experiences were analysed in detail. In 2010 the European External Action Service took over the responsibility for external actions. The information policy will present a challenge for it because it does not seem that the Service is better equipped for this task. Additionally, the differences and similarities between internal and external information policies are explored in order to assess if they can exchange good practices.
EN
This article is a summary of the information policy of the Polish government in matters related to the European Union in the years 1989–2014. It analyses the initial situation and the development of this policy, both before and after Poland’s accession to the European Union. It examines the bodies responsible for information activity, differences in information policy between the pre-accession and post-accession periods, objectives of the policy, its effi ciency, and its cooperation with the European Commission. It also examines the way Poland prepared information to introduce the euro.
EN
The article refers to the information policy conducting by the European Commission in 2010–2014. In examined period the European Union faced the Eurozone crisis and substantial drop in trust in itself and its institutions. The paper looks for answers a question „in which way the European Commission information policy has coped with these two problems”. In order to fi nd the answer it was reminded the ways the European Commission in its information policy reacted to crisis situations in 1993–2009 and then it was compared to its response to the last crisis. The analysis has encompassed the structure of institutions responsible for the policy execution, the strategic documents, the main information initiatives and cooperation with the member states. In the results it was established that in examined period the European Commission did not present true plan of information activities which would be able to support the process of overcoming the crisis. The process of minimisation of the information activities was also noticed clearly what proves the unbelief in its effectiveness. This is demonstrated also by institutional solutions in the European Commission. The information policy from the priority position was put on the sidelines of the European Union interests.
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