Wyniki wyszukiwania - Biblioteka Nauki

Ten serwis zostanie wyłączony 2025-02-11.

Nowa wersja platformy, zawierająca wyłącznie zasoby pełnotekstowe, jest już dostępna.
Przejdź na https://bibliotekanauki.pl

Ograniczanie wyników

1 Zarządzanie i Finanse

1 2012

Znaleziono wyników: 1

Liczba wyników na stronie

Wyniki wyszukiwania

Sortuj według:

Ogranicz wyniki do:

Społeczna odpowiedzialność przedsiębiorstw branży e-commerce w Polsce – perspektywa klienta

100%

Sarnowska P. , Teneta-Skwiercz D.

Zarządzanie i Finanse

2012

tom 4

nr 2

309-324

The meaning of the e-commerce all over the world has been growing year by year. The same trends have also been noticed in Poland, where e-commerce has build stronger and stronger position among the society. The reason of starting the discussion on the topic of the e-commerce has been divided into two parts: dynamic growth of the e-commerce on one side and on the other, generally weaker position of the customer. The purpose of this article is to show what are the possibilities of protecting the customer within the e-commerce mechanisms, seeing form the CSR perspectives. First part is dedicated to the presentation of the e-commerce and its main attributes. Part two, however, presents what are the risks for the customer as the result of e-commerce growth. More space has been given to present the ways of customers’ protection considered and influenced by the CSR concept.