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Preferencje turystów w polskich Karkonoszach jako podstawa tworzenia produktu turystycznego obszaru

100%

Rogowski M.

tom 50

152-163

Background. The Karkonosze Mountains enjoy great popularity as they try to satisfy various preferences of tourists visiting this region. Identification of these preferences is helpful to improve the tourism product. A survey carried out directly on a trail is claimed to be the best way to know tourist preferences. Materials and methods. The aim of this study is to identify tourist preferences in the Karkonosze region. The questionnaire respondents were asked to fill out included questions about their motives and length of the visit, preferred tourist attractions, weaknesses of Karpacz and Szklarska Poręba, transportation within the region, quality of guide service, accommodation and gastronomic facilities. Results. The research gave rise to creation of a perfect tourism product for individual tourism in a summer season. Conclusion. It occurred that comprehensive residence services with Internet access are most preferred. A flexible and wide range of pastimes and transportation within the region also play a significant role.

Visitor segmentation in a mountain national park: the case of Karkonosze National Park in Poland

100%

Rogowski M.

tom 36(4)

131-153

As the number of people visiting national parks in Poland is constantly growing, it is important to recognise their varying motivations and preferences. This is particularly important in the most popular national parks, such as the National Park in the Karkonosze Mountains (KNP). KNP is visited by two millions tourists annually, which makes it the second most popular national park in Poland. The aim of study was to classify visitors of the national park in terms of their motivation to visit. Three main categories of visitors were identified: leisure seekers, nature lovers and active tourists. The category of leisure seekers was the largest and most diverse with respect to their preferences. Nature lovers knew a lot about the park, especially as regards its geodiversity and its fauna and flora. The number of active visitors keeps growing every year. Active tourism, especially in the KPN, requires advanced equipment and good physical fitness. The findings of the study tourism trends in mountain national parks and can provide insights for its management. The article ends with some predictions regarding future trends and changes in the classification of KPN visitors after the pandemic.