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3 Informatyka Ekonomiczna

3 2014

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The designing of customer management strategies using ICT tools in Pure Jatomi

100%

Idzikowski W. , Cieśliński W. B.

Informatyka Ekonomiczna

2014

nr 4(34)

85-100

The article presents the model of designing a customer management strategy using business ICT tools within a global sports association named Pure Jatomi. First, the basic categories essential for reaching a target of the project are explained (this section presents the results of literature analysis).Next, the general model of designing a customer management strategy (shown as a process map as well, developed on the basis of results of empirical investigation) is shown. Finally, ICT tools which enable acceleration of CLV growth (CLV = Customer Lifetime Value) are presented.

Computer-aided training design as a factor in sports training process management

100%

Kosendiak J. , Cieśliński W. B.

Informatyka Ekonomiczna

2014

nr 4(34)

16-24

The paper presents the training system design process as a part of the management system. The authors describe the essential characteristics of the design process. The process of training design involves series of successive steps which result in a set of data forming the training cycle project. It contains a set of assumptions, conditions, objectives and measures that lead to the objectives achievement. The project should be dedicated to a particular sportsman and not to a training group or a sports discipline, as well as it should not include detailed solutions, especially as for training means selection. The paper presents also the 7-step algorithm of the training system design process. The last section of the paper presents the software simplified algorithm and comments on its use.

E-AZS platform model – the concept of application of information and communications technology in sports enterprises

61%

Cieśliński W. B. , Witkowski K. , Migasiewicz J. , Rokita A. , Perechuda K. , Chomiak-Orsa I.

Informatyka Ekonomiczna

2014

nr 4(34)

9-15

The article presents the research concerning the description of the possible application, in sports enterprises, of an ICT system supporting the exchange of data, information and knowledge between the management, trainers providing training services, and the clients of the sports enterprise, namely the athletes.