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The article is a descriptive study of micro and small enterprises (MSEs) in the city of Tehuacán, Mexico. The analysis of the responses to a questionnaire, enable us to understand the management practices that have allowed the companies to survive in the long term, remaining as MSEs. In the survey carried out in 2023, 67 cases were considered. 46 MSEs were identified that had been founded before the year 2000 and twenty-one in that year. However, the publication aims to study are the cases of MSEs that have survived for more than ten years in the markets where they are located. The Mexican government has recognized that MSEs have a useful life of less than 8 years, and that once reached, MSEs grow and jump to the next level of business size or otherwise, they reach a closing point resulting from the increase in costs above the marginal income line, and their exit from the market. Descriptive statistics measurements were performed, a normality test was run, and linear regression was developed to understand the perceptions of their business line. Selected results are presented that show why these businesses have achieved longevity in their regional market.
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