In this study, we consider a technology selection problem in maritime logistics based on lifespan, brand value, maintenance, repair, operations and cost. Low cost, acceptable risk, and environment friendly form of transportation are primarily required for the logistics sector. In a conventional holistic approach, technology is firstly selected in terms of its cost. However, in the step-wise manner, it is obvious that other factors (i.e. reliability, sustainability, etc.) directly involve in to the selection process. By using conventional AHP method, we investigate the general tendency of the ship owners and its reflections to the maritime logistics.
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