As is clear from the title of the article, its subject is the concept of unsustainable consumption and ways to balance it. This phenomenon is negative and is counterbalanced by sustainable consumption, which means a use of goods, as well as services in a way that will enable the assumed goals of a new development paradigm — “sustainable development”, which has the features of balancing, sustainability (durability) and self-sustainability. The study was based on literature research in the field of Polish and foreign literature, which describes the phenomenon of balanced and unsustainable consumption. The immediate goal of the article, resulting from the above study, is to show the contradiction between the phenomenon of sustainable consumption and consumerism, and to identify the factors through which the emerging negative phenomenon can be balanced, which ultimately contributes to the quality of society in a clean environment.
In the article, the author considers the benefits that the generation of innovative, sustainable products brings to the natural environment. For this purpose, an analysis of the properties of the product made in accordance with the principles of sustainable development and its impact on the environment was carried out. The basis of the study has been the query of both foreign and Polish literature as well as studies on the negative impact of business operations on the planet Earth and case studies.
PL
W artykule autorka rozważa korzyści jakie środowisku naturalnemu przynosi generowanie innowacyjnych, zrównoważonych produktów. W tym celu przeprowadzona została analiza właściwości produktu wytworzonego zgodnie z zasadami zrównoważonego rozwoju oraz jego wpływ na środowisko. Bazą opracowania stała się kwerenda literatury zarówno zagranicznej jak i polskiej jak również badania dotyczące negatywnego wpływu prowadzonej działalności biznesowej na planetę Ziemię oraz analiza przypadku.
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.