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Polski system medialny w globalnej przestrzeni nowych technologii

100%

Konarska K.

Dziennikarstwo i Media

2012

tom 3

19-33

Digital revolution which leads to homogenization of the media and cross-border communication is accompanied by the globalization of services and media companies. Not only do these phenomena become common but also dominate contemporary media markets, particularly those of Central and Eastern Europe treated as de veloping countries and therefore being placed at the bottom of a democratic ladder. Yet, the key issue is the question of local and national systems’ future which have come under strong pressure from these mechanisms. The changes taking place on the Polish market seem to be very interesting; a certain law collar prevents from an invasion of global companies and, at the same time, overpowers the development of domestic players, particularly public broadcasters, whose fate seems to have been decided particularly in the face of recent legislation changes and a progressive technological revolution.

Rewolucja czy ewolucja? Nadawcy publiczni w dobie cyfryzacji. Przykład BBC

100%

Konarska K.

Dziennikarstwo i Media

2014

tom 5

33 - 42

Britain’s public broadcaster was one of the first in Europe to announce and introduce a new, digital service quality. Th e BBC began the process of broadly defined digitisation already in the late 1980s, preparing for a transition from an analogue to a digital broadcasting system, then expanding its offer to include new specialist programmes and, finally, using its Internet platform not only as a promotional tool but as yet another channel for its services. In 2006 Mark Thompson, Director-General of the BBC, announced the broadcaster’s “second wave of digital,” signalling its active and competitive participation in the new media. A few years later it turned out that global technological trends were effectively heading for universal convergence, leaving no unused space in communication services. Influenced by these trends and, above all, in response to the changing needs of its users, the BBC has created a kind of “hypermedia service,” a practically unlimited network of media services.