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EN
The constant development of multimedia technologies and, as a result, their rapid spread among countries around the world has been a general trend in digital art in the late twentieth and early twenty-first century. This phenomenon, as practice shows, comes out top among other creative activities. With the help of multimedia technologies it is possible to optimize multimedia systems in figurative and meaningful value relations. An important role here is given to the development of a unique multimedia “language”, which harmoniously combines technical, creative and value-oriented components. This article presents an analysis of the use of the subversive method in solving scenario-design problems for the preservation of elements of cultural heritage through the use of 3D mapping and video projection in exhibition space design and for projections onto the facades of architectural landmarks. The content of such video projections and specific characteristics of the artistic images they draw upon depend on the functional purpose of the context in which the interactive work is presented. There remains a need for greater scientific understanding of the phenomenon of interactive art, in the interests of improving professional design practices in the preservation of cultural heritage works.
EN
Modern automotive brand museums belong to the corporate museum class; thus, they are versatile in that they perform multiple tasks. They not only satisfy the visitors’ desire to receive new information, but also realise the business goals of brand representation, both increasing loyalty to it, and developing corporate culture. The current trend in automotive brand museums’ design is that the artistic solutions for the exhibition environment form associations among visitors that reflect the personality of a particular brand. This article analyses the scenario-design organisation of the museum exhibition of the Audi brand, which, during over 100 years in the automotive market, has formed its unique and inimitable image. Here we reveal the design means of exposition construction, where the exhibits are integrated into the economic and social conditions of their existence, forming an idea of important milestones in the history of the twentieth century.
EN
The paper is devoted to the role of man-made landforms in landscape design as a means of solving a range of environmental problems. This paper gives a characteristic of man-made landforms. The use of artificial forms of relief as a means that allows evoking bright emotions in the viewer is actualized. Such objects as Mill Creek Canyon (USA), Heart of Reeds (Great Britain), Devil’s Lake (USA), Buitenschot (Holland), Landform Ueda (England) and Crawick Multiverse (Scotland), created by famous artists and designers were considered in the course of the analysis. In their landscape organization manmade landforms play the leading role, the use of which has opened up the possibility of solving a number of environmental problems. As a result, it was established that the formation of compositions from earthen embankments allows overcoming problems of regulating water balance of territories, contributing to protection from excessive noise loads, as well as becoming a tool for rehabilitation of former industrial territories.
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