In the last 20 years the digital revolution has brought a number of changes in the methods of dissemination of cultural works, particularly in the distribution of audiovisual works. An integration of electronic devices and content brings new opportunities for the development of cultural activity. An important example illustrating the range of changes in the domain of cultural management is the Malopolska Digital Cinema Network. It was created in part with funds from MROP 2007–2013 and exemplifies the use of technological innovation as an indicator of cultural mobilization. This text is a case study of local digital cinema network and attempts to define the scope of the impact of the use of digital tools in cultural and viewing practices in the cities belonging to MSKC.
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