The purpose of this study is to describe the use of multimedia in strengthening students’ characters. This study employed a survey method with a cross-sectional type. The sample that included 265 students from Universitas Negeri Padang, Universitas Sebelas Maret, and Universitas Pendidikan Indonesia was determined proportionally. The data were collected through questionnaires, interviews, FGDs and self-evaluation, using quantitative descriptive analysis. The results of this study include 1) Students have gained experience in the learning process with a variety of interesting media in the form of text, images, graphics, sound, videos, animation, and others; 2) the multimedia used in this study includes motivational videos and texts that contain values in developing students’ character; 3) the dominant characters developed in multimedia blended learning are critical thinking, disciplined, creative, and collaborative. This multimedia blended learning has led to the strengthening of students’ characters. Therefore, character strengthening needs to be optimized in multimedia blended learning.
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