This article deals with the notion of meme from the general, web and architectural point of view. The history of the creation and the process of further transformation of the term meme, which gradually penetrated from the initial genetic environment into the environment of media and technologies, is described. The disagreements are mentioned both in the interpretation of the concept of a meme and in the definition of a meme as a certain useful or harmful element of culture. By comparing the Internet meme and its main properties with the architectural meme, the characteristics of the last one are indicated.
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The paper is aimed at defining a multi-comfortable urban architectural environment and strategies for achieving it during the restoration-reconstructive transformations of historical city centers. The definition of the “multi-comfortable urban architectural environment” is given. Its ten criteria are highlighted and recommendations are given for its achieverment. A model of a multi-comfortable historical urban environment has been developed, where its image (beauty) – function (interest) – infrastructure (convenience) – “urban performance” (activity), criteria for multi-comfort and key strategies suitable for improving each of the four components are interconnected. The developed model, the highlighted criteria for determining the multi-comfortable urban environment, and the proposed recommendations will be useful in the development of complex projects of restoration-reconstructive transformations of historical cities, as well as in the new design in them. It has been determined that a multi-comfortable urban architectural environment, where a person is in the main, should be the result of any restoration-reconstructive transformations of historical city centers.
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