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TENDENCIE SPOTREBITEĽSKÉHO SPRÁVANIA A SPOTREBY V DOMÁCNOSTIACH DÔCHODCOV NA SLOVENSKU

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Lesáková D.

Ekonomický časopis (Journal of Economics)

2014

tom 62

nr 8

823 – 841

The development of consumption expenditures of pensioners is an important issue that has many serious economic and social consequences. The paper is focused on the research in pensioner´s households, particularly on the assessment of individual consumption development and changes in consumption pattern. The analysis of consumption expenditures is based on the data provided by Slovak Statistics Office Household Budget Survey for the period 2007 – 2012. During the reporting period there was a slight decrease in the proportion of expenditures for basic goods and services (food with beverages and housing, electricity and gas) in households of pensioners, even though the absolute value is growing. We come to the conclusion that the main changes in pensioner´s consumption are caused primary by the income and secondary by aging signs. The paper indicates also the differences in consumption structure between the group of pensioners and employees. Finally, reasons behind the actual individual spending of pensioners are presented.

ETHNOCENTRIC BEHAVIOUR IN THE SLOVAK POPULATION: DO SLOVAKS PURCHASE SLOVAK DAIRY PRODUCTS?

100%

Lesáková D.

Ekonomický časopis (Journal of Economics)

2016

tom 64

nr 8

795 – 807

The aim of our paper is threefold: 1. to examine consumers´ ethnocentric tendencies in dairy product category; 2. to investigate how demographic variables (age, gender, income and education) influence ethnocentric tendencies, and 3. to explore the impact of ethnocentrism on the willingness to buy domestic products. A sample of 265 respondents was employed in the research to collect the empirical data. To explore the impact of demographic variables on ethnocentrism in Slovak population and to prove the interaction hypotheses, one-way ANOVA tests and linear regression model were employed. The results of the research indicate that consumer ethnocentricity is a significant factor that should be taken into account in creating promotional campaigns for dairy products.

ROLE OF ENVIRONMENTAL STIMULI IN SHOPPING EVALUATION AND RESPONSES

63%

Daňo F. , Lesáková D.

Ekonomický časopis (Journal of Economics)

2018

tom 66

nr 5

465 – 478

The main objective of the paper is to explore the impact of store design factors on consumer behaviour and to indicate how the store design evaluations influence customers’ relationship to a particular store. In our research we explore the store design factors of shelf height and shelf layout. We examine both cognitive and affective information processing in shaping store preference framework. Empirical research was conducted using laboratory experiments with photographic images of store design. Data were gathered from a total of 240 respondents. Non-probability sampling in the form of convenience sampling was employed. Analysis of variance was employed to test the hypotheses. We conclude that both design factors investigated in the study are important determinants of repeat purchase intention, however with different effect on cognitive and affective level.