The article informs about results of intention to find out the relationships between individualism and non-clinical narcissism. Pursuing this intention, the author researched a representative sample of Czech population (n=1081) using the scales of individualism and collectivism (INDCOL, Singelis, Triandis) and narcissism (Bartos). INDCOL scale includes in total four sub-dimensions – orientation on cooperativeness, duty, competitiveness and uniqueness. The forth mentioned dimension is not understood by Czech population uniformly, that is why the author extended the four dimensional typology by the factor of independence. All five factors of individualism and collectivism together explain 50% of the variance, Chronbach's 'a' (alpha) = 0,77. The basis of this theoretical conception INDCOL was supported by the statistic method of multidimensional scaling. As a limitation of reached model could be seen its higher rate of deformation (Stress=0,103) and lower correlation between the original and transformed distances (RSQ=0,939). Czech population is in its psycho-social setting markedly orientated to collectives. For Czechs is also more characteristic orientation on equalitarianism, than respecting of inequality. Collectivistic orientated people are represented more often by older people and by people with lower living standards. On the contrary individualistically orientated people are more often younger, people with higher education and people economically well situated. As the research proves, the individualism often concurs with non-clinical narcissism in the population. The non-clinical narcissism correlates mostly with competitiveness.
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