Wyniki wyszukiwania - Biblioteka Nauki

1

Rekwizyt w teatrze politycznym

100%

Pawełczyk P.

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tom 24

72-86

EN

The content of the article refers to analogy of politics to theatrical performance, often used in description of politics. The author points out that this analogy has become so useful because it makes politics more visible and imaginable for society. Sophisticated political processes and mechanisms have been inscribed into dramaturgical forms ordinary receivers are familiar with, considering their experience to get into relations in everyday life. A prop becomes an element which helps in scenic visualization of politics. It is used by politicians as an element of persuasion directly hitting emotions of individuals by being easy to remember and constituting iconographic transcript of political information as well as contributing to creation of political image.

2

Osobowość – szansa czy przeszkoda na drodze prezydentury w Polsce?

100%

Pawełczyk P.

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2011

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tom 27

9-23

EN

The article contains deliberations concerning personality types and the resulting possibilities of building one’s political image. By trying to answer the question whether or not a politician’s distinct personality is an opportunity or an obstacle on one’s way to electoral success, the Author discusses the profiles and political images of leading candidates in presidential elections in Poland in the years 1990 to 2010. Analyzing the winners’ and the losers’ campaigns, he concludes that from the perspective of modern political marketing, candidates with flexible, easily-marketable personalities are generally more successful than those with strong personalities. A more flexible personality allows one to build a politician’s image in a way matching the voters’ expectations prevailing in a given political situation.

3

Postprawda i nowe media. Czy potrzebujemy postprawdy?

63%

Pawełczyk P. , Jakubowski J.

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nr 1

197-212

EN

Post-truth was acknowledged as the word of 2016 by the editors of the Oxford Dictionaries. Several months ago it was a fashionable term used by intellectuals and scholars in the social sciences to offer a better or worse description of the reality of the Western world and the quite unexpected collapse of its order. Today, post-truth is successfully employed in everyday speech by columnists, journalists and even satirists. Given this rapid popularity of post-truth, it is worth asking the question of whether a new term is required to complement the conceptual apparatus of political science, and if such a term can make any contribution to studies into the political reality, particularly when such events as Brexit or the election of Donald Trump as the 45th US President are taken into account. The purpose of this paper is therefore to answer the question of the extent to which post-truth is conceptually autonomous. Another question concerns the dissemination of false information and the participation of new media in this process.

PL

Termin postprawda uznany przez redaktorów Oxford Dictionaries za słowo 2016 roku, jeszcze kilka miesięcy temu stanowił modny w kręgach intelektualistów i przedstawicieli nauk społecznych termin lepiej lub gorzej opisujący rzeczywistość załamującego się dość niespodziewanie ładu zachodniego świata. Dziś z powodzeniem wchodzi on do języka potocznego będąc chętnie stosowanym przez publicystów, dziennikarzy, a nawet satyryków. W obliczu tak gwałtownego wzrostu popularności postprawdy, warto zadać pytanie czy politolog w swoim aparacie pojęciowym potrzebuje nowego terminu i czy może wnieść on coś do badań nad rzeczywistością polityczną, szczególnie biorąc pod uwagę wydarzenia takie jak Brexit czy wybór Donalda Trumpa na 45. Prezydenta Stanów Zjednoczonych. Celem artykułu jest więc odpowiedź na pytanie: na ile postprawda tworzy pewną pojęciową autonomię? Drugim natomiast, jest pytanie o dystrybucję treści niezgodnych z prawdą i udział w tym procederze nowych mediów.

4

Cechy wizerunku politycznego a emocje w głosowaniu na Bronisława Komorowskiego i Jarosława Kaczyńskiego w wyborach prezydenckich w 2010 roku. Raport z badań postaw politycznych studentów

63%

Pawełczyk P. , Jankowiak B.

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nr 2

35-44

EN

In the theory of political marketing the concept of the image appears crucial when explaining electoral preferences and behaviors. This paper presents a survey into the relations between image factors and liking for the main two candidates in the presidential elections in Poland in 2010. It is widely supposed that the assessment of a candidate’s image should translate into a definite (positive or negative) emotion towards him or her. An empirical analysis of the influence of political images on political attitudes, however, leads to a slightly more modest conclusion regarding the power of such influence. Surveys do not unconditionally confirm the assumption that voter’s emotions are unequivocally determined by a candidate’s image, especially as the decisive factors in stimulating support for a given politician (or party) may be provided by negative emotions evoked by his or her rival. The results of the survey do confirm an observation that has already been noted in the literature, that cognitive judgments of a candidate’s image have a considerably weaker influence on voter preferences than the emotions he evokes.