The cost of the capital of a company is one of the basic parameters used in the process of the management of company's finances. The cost of equity is here of a particular importance. Its calculation is connected with numerous problems resulting from the fact that it is not directly observable and needs to be calculated with the use of some indirect methods. Due to the difficulties connected with the calculation of the cost of equity by traditional methods, there are numerous innovative suggestions presented in the literature. The purpose of this article is a review of traditional and innovative methods of estimation of the cost of equity in a company.
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