Wyniki wyszukiwania - Biblioteka Nauki

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Demokratyczna debata w mediach społecznościowych – utopijne nadzieje I smutna rzeczywistość

100%

Miotk A.

Polityka i Społeczeństwo

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2020

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tom 18

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nr 3

63-79

PL

The text analyzes social media in terms of the possibility of conducting a democratic debate through them. Initially, their users had great hopes to do so. Social media were to be not only a tool for expressing opinions or presenting statements but also for disseminating the model of liberal democracy. However, the business model of these media, as well as content filtering algorithms, introduced to protect users against information overload, prevented this from happening. To prove this thesis, the author referred to Sunstein's public forum doctrine and proved that social media do not constitute its equivalent. Although the media provided a space for discussion, they did not ensure equal access for senders of messages to recipients and recipients to a variety of content. The topic of the negative impact of social media on liberal democracy is already raised in English scholarship (and is already present in Poland through its translations) and it is also gradually gaining academic currency among Polish researchers. What constitutes a novel contribution to the already available research is the presentation of social media in the context of the utopian high hopes the media initially raised.

2

Jak mierzyć efektywność działań public relations

100%

Miotk A.

Prakseologia

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2008

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nr 148

161-170

EN

Public relations effectiveness measurement is becoming more and more important in realization of public relations activities in Poland. It has been caused by the demand from people ordering such services to achieve measurable results and simultaneous increasing usage of research in public relations, which is related to growing ‘scientification’ of this field of knowledge. Basic requirement, which should be met to measure PR effectiveness, is such planning these activities to have measureable objectives and choosing the indicators and research methods for particular PR tools. It is worth remembering that some difficulties in measurement may occur – knowing them allows to minimize inadequate measurement results. Measuring PR effectiveness allows to continue the most efficient PR activities, resign from the less effective ones and also to search new ideas how to communicate with the target groups.

3

Infodemic – “Epidemic of Rumours”. The Characteristic Features of the Phenomenon on the Example of the Infodemic Accompanying COVID-19 in 2020

100%

Miotk A.

Central European Journal of Communication

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2023

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tom 16

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nr 2(34)

209-223

EN

The purpose of the analysis described in the text was to identify the characteristic features of the infodemic as a phenomenon on the example of the infodemic accompanying the COVID-19 epidemic in 2020. The author began with the definition developed by the World Health Organization in 2018, and traced the earliest scientific studies describing the phenomenon. Then, based on results of the examination of the studies and experts’ comments relating to the COVID-19 infodemic, the author described the main features of infodemic and their indicators. As a result of the investigation, the author decided to add four additional features to the initial infodemic characteristics. This is a new approach to the topic: the scientific literature on the does not contain such detailed characteristics of infodemic and focuses rather on selected phenomena associated with it.

4

Wpływ infodemii towarzyszącej COVID-19 na weryfikowanie informacji przez dziennikarzy i korzystanie z serwisów fact-checkingowych

63%

Tworzydło D. , Miotk A.

Studia Medioznawcze

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2022

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nr 4

1357-1372

EN

The COVID-19 pandemic and the accompanying infodemic have changed the way journalists work, also in terms of verifying information. The objective of this work is to present the changes that resulted from the survey. The research was carried out among journalists. Research methods: The research was carried out in May 2020 using the CAWI technique among Polish journalists located in the databases of the Polish Press Agency. Three hundred and sixteen questionnaire replies were received. It was checked whether journalists declared having verified the information received (including information provided directly to them by companies) and whether they used fact-checking services. Results and conclusions: A more thorough verification of information from various sources has indeed taken place, the attitude of journalists towards fact-checking has not changed. Originality and cognitive value: The cognitive value of the work lies primarily in the original research presented in it.

PL

Pandemia COVID-19 i towarzysząca jej infodemia zmieniły sposób pracy dziennikarzy, także w zakresie weryfikowania informacji. Celem niniejszego tekstu jest ukazanie zmian, jakie zaszły w tym obszarze, czemu służy analiza wyników przeprowadzonego badania sondażowego. Metody badań: badanie zrealizowano techniką CAWI wśród dziennikarzy znajdujących się w bazach Polskiej Agencji Prasowej, w maju 2020 roku. Otrzymano 316 wypełnionych kwestionariuszy. Sprawdzono, czy dziennikarze deklarowali weryfikowanie uzyskiwanych informacji (w tym informacji przekazywanych im bezpośrednio przez firmy) oraz czy korzystali z serwisów fact-checkingowych. Wyniki i wnioski: dokładniejsza weryfikacja informacji pochodzących z różnych źródeł rzeczywiście miała miejsce, jednak stosunek dziennikarzy do fact-checkingu nie zmienił się. Oryginalność/wartość poznawcza: wartość poznawcza pracy wynika przede wszystkim z oryginalnych badań, które zostały w niej zaprezentowane.