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2 Zagadnienia Ekonomiki Rolnej

2 Chotkowski J.

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Specyfika działan marketingowych na rynku rolnym

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Chotkowski J.

Zagadnienia Ekonomiki Rolnej

2011

nr 1(326)

65-80

This study is an analysis of the conditions, needs and opportunities for application of marketing principles in the Polish agriculture sector. A concept of strategic and operative marketing operations has been drawn up based on the general rules of marketing theory. Modification of the marketing instrument has resulted from the analysis of the nature of production process, product itself as well as that of the agro-food market. The quality, distribution, co-operation of producers in the market, effective price policy, promotion have been recognised as the most important factors in the ranking of instruments affecting the target market.

ECONOMIC AND REGULATORY PROBLEMS IN POTATO STARCH MARKET IN POLAND (Ekonomiczne i regulacyjne problemy rynku skrobi ziemniaczanej w Polsce)

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Chotkowski J.

Zagadnienia Ekonomiki Rolnej

2010

nr 4(325)

87-103

The article analyses economic problems related to the existing and future system of support potato starch under the CAP. The potato starch market and branch economic have been described, as well as microeconomic factors that improve the efficiency of starch potato cultivation in agricultural holdings. Starch, as a renewable raw material, used for alimentary purposes and in many other sectors, is characterized by a high demand growth. In the face of growing competition from starch produced from corn and wheat, as well as of the role of potato cultivation in crop rotation, the continued support of the sector under the CAP would be legitimate.