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2014
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tom 16
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nr 4
PL
Celem badań była próba wskazania częstotliwości i przyczyn rekomendacji klientów na temat wyboru miejsca zakupu produktów spożywczych. W badaniach ankietowych wzięło udział 270 respondentów. Badania przeprowadzono w połowie 2013 roku. Opinie konsumenckie na rynku produktów żywnościowych mogą dotyczyć nie tylko konkretnych wyrobów i marek, ale także miejsc ich sprzedaży. Wyniki badań pokazują dużą częstotliwość takich zachowań, zarówno jeśli chodzi o rekomendacje o charakterze pozytywnym, jak i negatywnym. Rekomendacje cieszą się dużym zaufaniem klientów. Główną tego przyczyną są atrakcyjne ceny, odpowiedni dobór asortymentu i promocje handlowe.
EN
The aim of the paper was to identify the frequency and causes of customer feedback on the choice of buying food products. Using an online survey performed surveys 270 respondents. The study was conducted in mid-2013. Consumer recommendations (WOM) on the market food products may not only apply to specific products or brands but also of their place of sales. The aim of the publication is an attempt to indicate the frequency and causes of consumers recommendations on places selling food. The results show a high frequency of such behavior, both in terms of positive and negative recommendations. Consumers claim that the opinions of other people are trustworthy. The main cause of positive WOM is attractive prices, appropriate selection of the products and sales promotion.
EN
The aim of this paper is to specify to what extent goal orientation in physical activity and sports constitutes a protective factor against involvement in risky behaviors. The research group consisted of 430 eighteen-year-old high school students (females n = 203; males n = 227; athletes n = 137; physically active n = 198; inactive group n = 95). Subjects were asked to complete a „pen-and-paper” task of filling-in the IPAO Lipowski & Zaleski (2015) and a questionnaire concerning involvement in risky behaviors. Male athletes high scores in persistence in action dimension were reflected by a lower likelihood of cigarette smoking and illicit drug use. The importance of heterogeneity of objectives turned out to be a buffering dimension protecting female athletes against alcohol drinking. Physical activity and practicing competitive sports may constitute a protective factor, especially among young women. Further exploration of issues concerning adolescents’ purposeful actions may enrich our knowledge about the prevention of risky behaviors.
EN
Background: The aim of this study was to explore the perception of psychological preparation of Polish football players by the spectators possessing direct involvement with psychology and sports. Moreover, we tried to determine who was assigned the blame for the defeat. Material/Methods: The study involved164 psychology students from University of Gdanskand 201 students from Gdansk University of Physical Education and Sport, aged between 19 and 32 years. The participants completed EURO 2012 survey in October 2012. Results: The students of thesports-oriented universitywere more interested in football on a daily basis and showed greater interest inthe EURO 2012 tournament. Significant intergroup differences pertained to the responsibility scores of the coach, players, and the team of physicians, physiotherapists, and psychologists, as well as to the scores ascribed to various potential psychological determinants of the failure of the Polish Team during the competition. Among others, documented significant correlations included relationships betweenthe satisfaction gained from the tournament and the role of pressure exerted by spectators and media. Conclusions: In the students’opinion EURO 2012 was a great commercial and promotional success, but also a huge disappointment with regards to the performance of the Polish National Team. Although our participants acknowledged psychological aspects as potential determinants of the lack of sport success, they did not perceive the role of a psychologist as importantduring preparation. This may suggest a necessity ofpromoting the need for cooperation between athletes and specialists of various disciplines.
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