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Verbal Aggressiveness in Communication in Media and Online. A Case Study of the TV Cooking Show »Spread«

100%

Svobodova J. , Nováková E.

Bohemistyka

2019

nr 4

427-459

The paper discusses verbal aggressiveness and (im)politeness in media and online communication. The analysis focuses on transcriptions of communicative acts by participants of the TV reality Spread! ("Prostřeno!", a Czech version of the programme Come Dine with me) and viewers' comments in related online discussions. The analysis indicated that the use of face-threatening acts was determined by a type of communicative interaction and interlocutors' social roles. Striving to construct a positive self-image, the participants in the show did not take the risk of losing their face due to usage of derogatory or vulgar expressions in face-to-face inter- actions. The anonymous online discussions, on the contrary, did not pose any risk for the positive faces of the speakers; therefore, the interlocutors showed clear tendency to either appreciate and support, or attack the contestants as well as other speakers.