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5 Steinerowska-Streb I.

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Istota e-franchisingu oraz mozliwosci jego rozwoju w Polsce

100%

Steinerowska-Streb I.

Przegląd Organizacji

2004

nr 10

41-43

The Situation of Small and Medium Enterprises (SME) in Poland

100%

Steinerowska-Streb I.

Ekonomika i Organizacja Przedsiębiorstwa

2006

nr 8(679)

27-33

Similarly to many other countries, in Poland SME play a significant role influencing economic, social and political processes. The development of this sector is hindered by financial, market, administrative, information and legal barriers. The aim of this article is to identify these obstacles as well as to analyze the strengths and the weaknesses of the Polish SME

Strategic Alliances in SME

100%

Steinerowska-Streb I.

Ekonomika i Organizacja Przedsiębiorstwa

2006

nr 9(680)

65-72

Small and medium enterprise (SME) even on local markets are exposed to international competition. Various forms of co-operation may help companies to rise to the challenge. The article focuses on possibilities of SME co-operation in strategic alliances being a chance for survival or development in the global market environment

The Implementation of Partnership Marketing to the Relations between Franchisor and Franchisee

100%

Steinerowska-Streb I.

Organization and Management

2008

nr 2(132)

115-126

Among relationships which take place in the franchising chains the particular role play bonds between franchisor and franchisee. Their special character is based on a unique partnership which exists only in franchising. However, the formal relation linking those entities does not obligate them to different aspects of the teamwork such as: commitment, cooperation, trust ect. Nevertheless such effects can be obtained by implementation of the rules of partnership marketing to the relations linking franchisor and franchisee. The aim of the paper is to identify the determinants influencing the long-term relationships between the parties who sign the franchising contract as well as to analyze the advantages of the implementation of partnership marketing rules to the franchising chains.

Atrakcyjnosc polskich i zagranicznych systemow franchisingowych dla franchisobiorcow na obszarze Gornego Slaska

100%

Steinerowska-Streb I.

Handel Wewnętrzny

2004

tom 50

nr 3

60-65