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PL
The following paper focuses on newspaper live blogs. The aim of the analysis is to investigate the structure and discourse properties of this news format. The analysis examines the basic conventions concerning the form and content of these text types, including structural components of live blogs, multimedia, quoting and linking patterns, as well as discourse strategies used to underline “liveness”, interactivity and evaluation. The analysis proves that the discourse of live blogs constitutes an example of open structure news discourse, and reflects a blending of discourse properties typical of blogs as well as of broadcast and newspaper reporting.
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2017
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tom 742
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nr 3
17-29
EN
This paper is dedicated to telecommunication companies’ reactions and responses to critical opinions, complaints and claims published by their customers on Twitter, a microblogging website. The manner in which service providers respond to negative comments and complaints of their customers seems crucial in the process of creating and reinforcing a given company’s image online. The aim of the analysis was to determine the communication strategies used by service providers in response to negative comments of their customers and the impact of such strategies on the company image and customer relationships. Given the specificity of Twitter, the analysis was also intended to identify the influence, if any, of the medium on the form of the interactions and the communication strategies employed. The research proves that the most commonly used strategies of reacting to customer complaints and claims are requests for information, apologies, explanations, as well as underestimation of the misconduct and rejection of the complaint.
3
Content available Rhetorical strategies on www.iReport.com
100%
PL
The study concentrates on the phenomenon of user-generated content on the internet. The article presents an introductory analysis of various rhetorical strategies used by the authors of commentaries on one of the popular user-contributory sites, i.e. www.iReport.com. The analysis of this site shows that there exists a range of diverse means of expression used by the enthusiasts of broadcasting online, involving the submission of written articles, live video commentaries, audio files and cartoons. The study shows that users shape the features of the content in different manners and resort to the use of a variety of rhetorical devices. To the main properties of discourse belong personalization, interactivity, use of figurative and vivid language.
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