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3 2017

3 Kołodziej J. H.

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NARRATOLOGIA W BADANIACH KOMUNIKACJI POLITYCZNEJ. METODOLOGICZNE PRZYMIARKI

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Kołodziej J. H.

Polityka i Społeczeństwo

2017

nr 1(15)

21-32 (12)

Developed within literary studies, the narrative theory is helping to understand relations between an author, features of a narrative text, its contents, cultural meanings, and perception. Modern narratology stems from the research of formalists (e.g. V. Propp), structural theory of literature (M. Bakhtin, Y. Lotman), and blossomed due to structuralism and semiology (R. Barthes, T. Todorov, A. Greimas et al.) – to become in the second half of XX century one of the main tools for explaining the communication strategy of a man – storytelling. A narrative is a commonplace to determine the dynamic elements of our experience, and as such is a fundamental category of perception. It is the core of the art of literature, interpretative journalism, but also makes the spine of political marketing (spinning political events and visions). This text tries to describe the basic methodological assumptions of narratology in order to make it suitable for political communication analysis.

Narracje o Europie a naukowa narratologia

100%

Kołodziej J. H.

Politeja : Pismo Wydziału Studiów Miedzynarodowych i Politycznych Uniwersytetu Jagiellońskiego

2017

nr 49

5-13

OCENY JAKO PODSTAWOWY PROBLEM ANALIZY ZMEDIATYZOWANEJ PERSWAZJI POLITYCZNEJ

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Kołodziej J. H.

Polityka i Społeczeństwo

2017

nr 4(15)

82-99 (18)

Evaluation is the fundamental component of persuasion, and as such is making the constitutive frame for political conflicts. It is a function of meaning, concerning primarily the expression of our principle and emotive attitudes to reality. Every persuasive evaluation must be communicated – carried by verbal and non-verbal signs, assembled by codes which organize emotions at three levels of: lexemes, evaluative statements and narrative texts (superstructures). The text describes the main practices of evaluation in political communication, following the premises of anthropology of word and mass media theory. Working on the examples from political debates, selected means of persuasive evaluations are tested. To recapitulate the aforementioned claims an overall structural model of analysis is presented. It comprises all relevant factors and contexts of evaluation practices in political persuasion.