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1 Media Literacy and Academic Research

1 2018

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News Values of Typologically Different Slovak Newspapers. The Case of the Journals Plus Jeden Deň and Denník N

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Višňovský J. , Schmögerová A.

Media Literacy and Academic Research

2018

tom 1

nr 1

18-30

The study deals with the issue of news values and their application in two typologically different print groups, in serious and tabloid newspapers. We assume that different print categories work with different values because they access the reader differently. On the other hand, economic problems, especially a loss of readers and the subsequent loss of advertisers, also lead serious newspapers to follow topics and process them in a way that is closer to the segment of tabloid journalism. The differences between typologically different groups of the press are wiping out, which, in particular, is considered a shortcoming in the case of serious titles. Through content analysis results, the authors explore news values and themes of the daily Plus Jeden Deň and the daily Denník N within a defined time period to find out what values the typologically different newspaper prefer, and therefore what topics they offer to readers.