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Literature is essential in any national culture, serving as a crucial element that shapes and enriches a society’s cultural identity, values, and worldview. By incorporating literary allusions into newspaper headlines, journalists can significantly enhance the depth and emotional appeal of a specific article, thereby increasing the headline’s overall allure. Such headlines possess the potential to captivate readers and aid them in comprehending the text’s intended meaning. Thus, they serve not only as a tool for conveying information but also as a means of transmitting values, attitudes, and identity. This study focuses on utilizing culturemes about literary works within the newspaper headlines of six selected online periodicals published in Russia, Slovakia, and the Czech Republic. The analysis reveals that quotations, paraphrases, or various forms of references to literary works are employed in distinct ways across the newspaper headlines of various Slavic cultures. The research also contributes to a deeper understanding of how literature influences mass media language and demonstrates how specific literary elements manifest within media discourse.
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