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3 Contemporary Economics

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100%

Sierpinska M.

Contemporary Economics

2010

nr 4(16)

187-202

The paper presents three types of account receivables recover: by court, conciliation, or by financial execution. All of these methods are shortly described and the costs of their using are analyzed. Of course, the mixed method was presented as well. In the article practice of execution firms' activity in Poland is also shortly presented.

Costs of Loyalty Programmes Implementation in Pharmacies

63%

Sierpinska M. , Wos A.

Contemporary Economics

2010

nr 3(15)

187-202

Receiving the customer is in today's market realities top marketing companies. The build a sustainable partnership relation between the seller and the buyer is decide on businesses, takings and profit potential. Increasingly, therefore, perpetuates the view that create lasting relationships is an essential factor in improving the effectiveness of marketing activities conducted by modern businesses. The paper presents the implementation costs of loyalty programmes in pharmacies. These costs are presented based on a study of one of the largest pharmacy loyalty programmes in Poland: 'I care for health'.

Determinanty powodzenia fuzji i przejec przedsiebiorstw

63%

Sierpinska M. , Bak R.

nr 1(1)

53-70

Mergers and acquisitions (M&A) are one of the most important phenomenon influencing dynamics of the world economy growth. At the same time, big number of acquisitions turns out to be unsuccessful which induces one to examine reasons for failures and factors having influence on success of M&A. In the article an attempt to systematize researchers' and specialists-practitioners' opinions on factors that play a key role in acquisition success was made, as complexity of M&A processes causes that only actions resulting from reliable analysis, that are afterwards well planned and carried out may bring results expected by the entities.