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Metody statystyczne w segmentacji rynku

100%

Dębkowska K.

2010

tom Vol. 2, no. 4

183-193

This article aims to present selected statistical methods that can be used in market research, particularly in market segmentation. Through the study (analysis) we understand the market science-based recognition of the market mechanism, structure, condition and development of its components in order to create the conditions for decision making. Market analysis is to create the conditions for decision-making within the marketing management. Is posed by the requirement that the analysis was not only a diagnosis of current market conditions and its past states, but also to represent a vision for the future. This forces the use of appropriate research methodology. No doubt the methods that significantly meet the above requirements are posed statistical methods. The paper will be presented including multivariate statistical methods that allow consumers to explore their needs, preferences, behavior in the market. The article presents the following statistical methods: cluster analysis, classification trees, correspondence analysis. The study was conducted among clients lingerie market.

Wzrost gospodarczy regionów UE a ich innowacyjność

100%

Dębkowska K.

tom Vol. 4, no. 4

19--26

The purpose of this article is to assess the economic growth of regions of the European Union in terms of their innovation. As a variable describing the assumed economic growth, GDP, and innovation - the input and output indicators defined by the standards of the EIS. It was assumed that economic growth has a regional dimension. Verification was made by classification trees.