Based on the research of the topics and themes that appeared on the selected pages, groups and profiles on Facebook and Instagram during the two periods of the COVID-19 pandemic, the article highlights the local reflections of the epidemic situation in Slovenia, while showing the intertwinement of on- and offline spheres of social life. It also brings forth questions of online communities, discusses the transformation of local epidemic discourses and reconsiders some of the methodological postulates of digital ethnography.
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