Georg Simmel in his diagnosis of a modern lifestyle focused also upon the development of tourism. Because of his emphatic understanding of culture he considered Italy a more important destination than the Alps. Simmel’s philosophy of culture, his ideas of aesthetic and art allow us to see the guides as cultural products of their time.
The authors focus on the cultural role and place of the guide books. They suggest understanding them as cultural phenomena the structure and evolution of which is closely connected with the changing model of traveling. The authors are inspired in this point by the axiological concept of culture as a guide book, contrary to the concept of culture as a “toolbox” which, in their opinion, reduces the understanding of culture to its technological and purely utilitarian aspects.
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