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Introduction

100%

Malska M. , Kadnichansky D.

Journal of Geography, Politics and Society

2016

tom 6

nr 4

Introduction

100%

Malska M. , Kadnichansky D.

Journal of Geography, Politics and Society

2016

tom 6

nr 4

5-6

Ecotourism and geotourism in Ukraine

80%

Malska M. , Zinko Y. , Antoniuk N.

Journal of Geography, Politics and Society

2016

tom 6

nr 4

27-33

Cognitive nature tourism in Ukraine has a long tradition of development. Today, ecotourism, active forms of tourism, ethnographic trips and trips to historical and cultural destinations are mostly developed. The most popular offers come from national parks and other natural areas with preserved natural, historical and cultural environments. Among the regions with active forms of tourism, the Carpathian mountain region and the Crimea with a well-developed network of hiking and biking trails should be noted. Rafting on the Black Cheremosh, Prut, Southern Bug, Dniester, Desna, Sluch, Teteriv and other rivers is quite popular as well as trips to caves (in Podillia, the Carpathians and the Crimea), which are often combined with visits to other natural attractions. Travel agencies, specialized clubs, national parks and nature reserves, which cooperate to promote their offers on domestic and international tourist market, organize informative trips.

Perceived destination image of Poland: an analysis based on Ukrainian and Russian perceptions

61%

Kamińska W. , Mularczyk M. , Chrapek M. , Dubis L. , Malska M. , Nesterov E.

Miscellanea Geographica. Regional Studies on Development

2021

tom 25

nr 3

The purpose of this article is to compare the perceived destination image of Poland as seen by Russians and Ukrainians. This study contributes to understanding the process of how the image of a destination is shaped, the new contribution being the comparison of the image of Poland as perceived by visitors and non-visitors of two nations, which until 1991 were a part of one state. The study is based on a questionnaire consisting of 16 statements on the perceived destination image of Poland. A 5-point Likert scale was used in the survey. A total of 710 people were examined, including 348 Russians and 362 Ukrainians. The reliability of the survey was assessed using Cronbach's alpha index. The hypotheses verification, using Student's t-test, showed that Russians and Ukrainians perceived Poland as an attractive country in terms of tourism. No major diferences between Russians and Ukrainians were observed in the perception of Poland as a tourist destination. Moreover, no influence of past experience was noted on the shaping of the perceived destination image of Poland. Additionally, some managerial implications of significant relevance to destination marketing are discussed, and future directions for research are outlined.