The experiment employed a modification of Craik & Tulving's (1975) incidental learning procedure to test recruitment of familiar-other exemplars as reference points in thinking about acquaintances. After performing an initial trait-rating task, subjects were unexpectedly asked to identify which targets were paired with each of the trait-adjectives used in that task. We assumed that if, in making judgments regarding Person X (target), the subject spontaneously activates a representation of Person Y (social reference point) then the subject may later incorrectly identify Person Y as the original target. Obtained pattern of target identification errors was consistent with the notion of a privileged status of familiar others as points of reference in thinking about less familiar persons.
Effect 'Déja Vu' is often explained in terms of an unconscious transfer of feeling of familiarity from a familiar object to accompanying new objects.(comp. Brown, 2003; Jacoby & Dallas, 1981; Jacoby & Whitehouse 1989; Sno & Linszen, 1990). However, empirical evidence is scarce. The present studies demonstrate such transfer using subliminal priming. In addition, results show that feeling of familiarity can be transferred to a new object with no accompanying increase of positive feelings toward that object.
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