Wyniki wyszukiwania - Biblioteka Nauki

1

Istota marketingu ekologicznego w warunkach zrównoważonego rozwoju

100%

Wilk I.

|

2018

|

tom z. 118

637--645

EN

Sustainable development as one of the top megatrends in the modern world significantly determines the marketing activity of enterprises. Increasing concern for the environment and climate change makes companies face the challenge of integrating environmental issues into their business activities. Marketing activities of enterprises supporting the implementation of sustainable development idea in terms of environmental protection should be carried out within all marketing tools used by the enterprise. The aim of this article is to present the essence of green marketing as a concept of marketing activities of the company that foster the implementation of the idea of sustainable development.

PL

Zrównoważony rozwój jako jeden z wiodących megatrendów we współ-czesnym świecie w znaczący sposób determinuje rynkową aktywność przedsiębiorstw. Wzrastająca troska o stan środowiska naturalnego i zmiany klimatu sprawiają, że przedsię-biorstwa stają przed wyzwaniem związanym z włączeniem problematyki środowiskowej do swoich działań biznesowych. Marketingowa aktywność przedsiębiorstw realizowana zgodnie z ideą zrównoważonego rozwoju w aspekcie ochrony środowiska powinna być prowadzona w obszarze wszystkich narzędzi marketingowych wykorzystywanych przez przedsiębiorstwo. Celem artykułu jest przedstawienie istoty marketingu ekologicznego jako koncepcji działań marketingowych przedsiębiorstwa sprzyjających realizacji idei zrównoważonego rozwoju.

2

Ekologiczne aspekty działań marketingowych gospodarstw ekoagroturystycznych w Polsce

100%

Wilk I.

Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Polityki Europejskie, Finanse i Marketing

|

2015

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nr 14[63]

PL

Skuteczność działań marketingowych realizowanych przez gospodarstwa ekoagroturystyczne w ich aktywności rynkowej zależy od struktury oferty przystającej jak najlepiej do potrzeb konsumentów poszukujących szeroko rozumianej ekologicznej formy wypoczynku, uwzględniającej oprócz niezanieczyszczonego otoczenia również inne jej aspekty. Aby zaspokoić potrzeby tej grupy odbiorców należy zadbać o to, by oferta gospodarstw ekoagroturystycznych realizowana w obszarze wykorzystywanych instrumentów marketingowych podkreślała ekologiczne aspekty takiej formy wypoczynku. Celem artykułu jest określenie kształtu dostępnej proekologicznej oferty gospodarstw ekoagroturystycznych w Polsce. W badaniu gospodarstw ekoagroturystycznych wykorzystano metodę wywiadu w oparciu o technikę, jaką był wywiad telefoniczny z wykorzystaniem standaryzowanego kwestionariusza wywiadu opracowanego przez autorkę niniejszego artykułu. Badanie gospodarstw ekoagroturystycznych zostało przeprowadzone przez agencję badawczą. Zrealizowane badania pokazały, że gospodarstwa ekoagroturystyczne w odniesieniu do analizowanych obszarów ich oferty uwzględniają w sposób mało zróżnicowany jej ekologiczne aspekty. Wobec wzrastającej świadomości ekologicznej ekoagroturystów działania te powinny być bardziej różnorodne i realizowane w sposób kompleksowy w obszarze wykorzystywanych instrumentów marketingowych.

EN

Effectiveness of marketing activities carried out by ecoagritourism farms in their market activity depends on the offer structure matching in the best way the needs of consumers looking for the broadely-taken ecological form of recreation including, except of an unpolluted environment, also its other aspects. To meet the needs of this target market it should be ensured that the ecoagritourism farms offer, implemented within the used marketing instruments, emphasizes the environmental aspects of this form of recreation. The purpose of the article is to describe the scope of the available ecological offer of the ecoagritourism farms in Poland. In a study of ecoagritourism farms the interview method was used based on the telephone interview with the use of standardized interview questionnaire developed by the author of this article. The survey of ecoagritourism farms has been carried out by the research agency. The research shows that ecoagritourism farms, in relation to the analyzed areas of their offer, include its ecological aspects in a way that is little diversified. In view of growing environmental awareness of ecoagritourists these actions should be more diverse and implemented in a comprehensive manner in the area of the used marketing instruments.

3

Naturalne metody treningu jako nowoczesne techniki szkolenia koni w zgodzie z naturą i dobrostanem gatunku

63%

Wilk I. , Janczarek I.

Medycyna Weterynaryjna

|

2014

|

tom 70

|

nr 02

EN

Traditional methods of horses training are now complemented by sympathetic methods that have been hailed as “horse whispering”. Also called Naturalhorsemanship, in recent years the popularity of sympathetic training methods has grown rapidly. This has happened not only because of some of famous riders like Monty Roberts or Pat Parelli, but also due to research conducted on an ever increasing scale. Naturalhorsemanship is not only a style of riding, as is often seen, but mainly a philosophical approach to the horse. Sympathetic training methods often refer to the ethology, natural behavior, body language of horses and the specific manner of their learning. The advantage of the use of such methods is, among other things, alleviating stress inevitably associated for young horses with their training. Research conducted in a group of hot-blooded horses confirmed that the training methods based on the knowledge and use of natural behavior and body language of horses reduce stress and decrease emotional response during the initial and subsequent training sessions. Existing uncertainties of the impact of this type of training should be shortly explained by broadly conducted research on the psychology of horse training.

4

Oczekiwania turystów dotyczące oferty gospodarstw agroturystycznych

63%

Wilk I. , Keck-Wilk M.

Journal of Agribusiness and Rural Development

|

2013

|

nr 02[28]

PL

Agroturystyka odgrywa istotną rolę w wielofunkcyjnym rozwoju obszarów wiejskich. Jej realizacja jest uwarunkowana rozpoznaniem potrzeb agroturystów w odniesieniu do pożądanego kształtu elementów składowych oferty agroturystycznej, co przyczynia się do ich doskonalenia w ramach marketingowej działalności gospodarstw agroturystycznych. Celem przeprowadzonych badań było określenie oczekiwań klientów wobec oferty gospodarstw agroturystycznych w regionie łódzkim. Badania zostały zrealizowane na próbie 120 respondentów w 2011 roku (lipiec-sierpień). W świetle tych badań można stwierdzić, że agroturyści oczekują oferty dostosowanej do ich indywidualnych potrzeb, będącej efektem możliwości wyboru spośród różnych wariantów propozycji gospodarstwa agroturystycznego.

EN

Agritourism plays an important role in multifunctional agriculture. Its development depends on agritourists’ needs identification in relation to the desired agritourism offer components which contributes to their improvement within agritourism farms market activity. The aim of the study was to determine customers preferences towards the agritourism farms offer in the Lodz region. The study was carried out on a sample of 120 respondents in 2011 (July-August) and revealed that agritourists expect an offer, consisting of the components of various options offered by agritourism farm, matching their individual needs.

5

The sanitary state of water in the River Vistula between Wyszogrod and Torun

63%

Donderski W. , Wilk I.

|

2002

|

tom 11

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nr 5

EN

This paper presents the results of microbiological research on the water of the River Vistula between Wyszogród and Toruń, as regards the total number of planktonic bacteria (TNB), the number of heterotrophic bacteria: psychrophilic (TVC 20oC) and mesophilic (TVC 37oC), the occurrence of anaerobic spore-forming bacteria, and the number of coliform bacteria, faecal coliforms and faecal streptococci. The value of the Korsh coefficient and the titre of coli indicate that the waters of the Lower Vistula on the Wyszogród – Toruń section are moderately polluted and in the majority of cases may be classified as class III purity, with the exception of sections of the river near Płock and Toruń, which are unclassified. The values of the FC/FS ratio indicate the predominance of faecal contamination of human origin.

6

Bacteriological studies of water and bottom sediments of the Vistula River between Wyszogrod and Torun

63%

Donderski W. , Wilk I.

|

2002

|

tom 11

|

nr 1

EN

This paper deals with the sanitary conditions of the water and bottom sediments in the Lower Vistula river, between Wyszogród and Toruń. The contaminationextent of the water and bottom sediments by easily decomposable organic matter and substances of faecal origin have been indirectly estimated by determining the total number of heterotrophic bacteria (TVC 20oC) and the occurrence of the faecal coliform (FC) and faecal streptococci (FS). Examination resultsenabled a classification of this water as moderately and moderate highly affected by the easily decomposable organic matter and faecal substances. The bottom sediments, however, contained a much greater load of psychrophilic and faecal heterotrophic bacteria, yet they were polluted to a moderate extent. According to bacteriological results the examination site that revealed the greatest extent of easily decomposable organic matter and faecal matter, both in the water and bottom sediments, was the study site near Płock (site II). The least affected sites were those in the Włocławski Reservoir dam (site III) and near Nieszawa (site IV). The faecal contamination factor (FC:FS ratio), in majority cases being more than 4, indicated that it was human-borne faecal contamination that dominated the area.

7

Pulse changeability of trotters depending on motion pace

51%

Janczarek I. , Kedzierski W. , Wilk I.

Annales Universitatis Mariae Curie-Skłodowska. Sectio EE: Zootechnica

|

2010

|

tom 28

|

nr 4

8

A project of the method for assessing horse suitability for leisure riding

51%

Wilk I. , Janczarek I. , Klimek B.

Annales Universitatis Mariae Curie-Skłodowska. Sectio EE: Zootechnica

|

2013

|

tom 31

|

nr 3

9

Can releasing racehorses to paddocks be beneficial? heart rate analysis – preliminary study

51%

Janczarek I. , Kedzierski W. , Stachurska A. , Wilk I.

Annals of Animal Science

|

2016

|

tom 16

|

nr 1

10

Correlations between equine heart rate and behaviour parameters at threshold moments of natural training

51%

Wilk I. , Janczarek I. , Bocian K.

Annales Universitatis Mariae Curie-Skłodowska. Sectio EE: Zootechnica

|

2014

|

tom 32

|

nr 1

11

Obesity and low levels of physical activity are associated with a decreased health-related quality of life in postmenopausal women: A Wrocław pilot study

51%

Lewandowska J. , Tomaczak M. , Wilk I. , Lwow F.

Medical Science Pulse

|

2021

|

tom 15

|

nr 4

12

Physiological response to the first saddling and first mounting of horses: comparison of two sympathetic training methods

51%

Kedzierski W. , Wilk I. , Janczarek I.

Animal Science Papers and Reports

|

2014

|

tom 32

|

nr 3

EN

There is not much research done on the influence of sympathetic training on the emotional reaction of horses. The aim of the present study was to evaluate the emotional response and the stress level in horses to two sympathetic training methods: (1) with the use of the “round pen technique” (RP),and (2) in which the RP was not applied (SH). Twenty two naive half-bred Anglo-Arab horses (2.5 years ±3 months of age) were subject to an initial training. Eleven horses were randomly included to the RP method and the other 11 horses for the SH method. Heart rate (HR) and saliva cortisol concentration were measured as indicators of horse emotional arousal and stress level, respectively.The HR values were analysed: at rest, during the habituation period, just after the first saddling and tightening of the girth, during the first time a human leaned over the horse’s back, and during the mounting of the horse. Saliva samples were taken before and 15 min after each training session studied. After saddling, the HR occurred significantly higher when the RP technique was used. The significant increase in saliva cortisol concentration was observed only after the first mounting of naive the horse. Generally, the use of the RP technique did not involve more important physiological reactions in the trained horses than did the SH method.

13

Assessment of the effectiveness of massage for spinal pain as part of primary healthcare: A pilot study

51%

Tchorowska E. , Wilk I. , Kassolik K.

Medical Science Pulse

|

2021

|

tom 15

|

nr 2

14

Which horses are most susceptible to the initial natural training?

51%

Janczarek I. , Stachurska A. , Wilk I.

Annals of Animal Science

|

2014

|

tom 14

|

nr 3

15

Evaluation of jumping ability of half-bred mares by means of the measurable method

51%

Janczarek I. , Wilk I. , Bocian K.

Annales Universitatis Mariae Curie-Skłodowska. Sectio EE: Zootechnica

|

2013

|

tom 31

|

nr 2

16

Utilization of cardiac work indices for estimating free jumps of young half-bred stallions

51%

Janczarek I. , Bocian K. , Wilk I.

Annales Universitatis Mariae Curie-Skłodowska. Sectio EE: Zootechnica

|

2010

|

tom 28

|

nr 4

17

Występowanie różnych zachowań i pobudliwość emocjonalna roczniaków koni pełnej krwi angielskiej trenowanych metodami naturalnymi

51%

Janczarek I. , Stachurska A. , Wilk I. , Kedzierski W.

Medycyna Weterynaryjna

|

2016

|

tom 72

|

nr 06

EN

The objective of the study was to determine the activity of the sympathetic and parasympathetic systems associated with various kinds of behaviour in Thoroughbred yearlings during initial training by natural methods. The initial training lasted approximately one hour a day for three successive days. Each day, the behaviour of each colt during the first 15 minutes of training was filmed. During training, a telemetric device was used to measure heart rhythm parameters: heart rate (HR per minute), which shows the activity level of the sympathetic system, and RMSSD (root mean square of two successive RR intervals in QRS curve; ms), illustrating the activity level of the parasympathetic system. On the basis of the film, the frequency of 10 most typical kinds of behaviour was estimated. The synchronization of the film with the heart rhythm parameters record made it possible to determine the mean values of these parameters for particular kinds of behaviour. The results show that on the successive days of training, the activity of the parasympathetic part of the autonomic system increased, and the frequency of reactions decreased. The heart rhythm parameters show that, among the typical reactions to training, four kinds of behaviour are desirable: turning the head towards the trainer, low position of the head, turning ears towards the trainer and licking the lips. Other kinds of behaviour, that is, running away, a high position of the head, vocalization, teeth grinding, tail movements to the sides and defecation, are undesirable. The highest excitability is associated with running away and a high position of the head, whereas the head turned towards the trainer and a low position of the head show that the horse is calm.

18

Muzyka i masaż relaksacyjny w stajniach wyścigowych

51%

Kedzierski W. , Janczarek I. , Stachurska A. , Wilk I.

Hodowca i Jeździec

|

2016

|

tom 14

|

nr 1

19

Emotional reactions of horses and trainers during natural method training

51%

Janczarek I. , Kedzierski W. , Stachurska A. , Wilk I.

Annals of Animal Science

|

2013

|

tom 13

|

nr 2

20

Microbial air contamination in indoor environment of a university library

51%

Kalwasinska A. , Burkowska A. , Wilk I.

Annals of Agricultural and Environmental Medicine

|

2012

|

tom 19

|

nr 1

EN

The present study was aimed at evaluating the number of bacteria and mould fungi in the indoor and outdoor environment of Toruń University Library. The sampling sites were located in the rooms serving the functions typical of libraries (i.e. in the Main Reading Room, Current Periodicals Reading Room, Collections Conservation Laboratory, Old Prints Storeroom, in rooms serving other (non-library) functions (i.e. main hall, cafeteria, and toilet) as well as outside the library building. The analyses reveal that the concentrations of bacterial as well as fungal aerosols estimated with the use of the impaction method ranged between 101-103 CFU·m-3, which corresponds to the concentrations normally observed in areas of this kind. Evaluation of the hygienic condition of the studied areas was based on the criteria for microbiological cleanliness in interiors submitted by the European Commission in 1993. According to this classification, the air was considered to be heavily or moderately contaminated with bacteria, while the air contamination with mould fungi was described as low or moderate. The air in the Old Prints Storeroom was considered the least contaminated with microbial aerosol.